Kristian Carter to appear at ‘Like Minds’ Social Media conference

31.01.10

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Author : Kristian Carter

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Kristian Carter, Head of Social and Digital Media for IF Communications, will form part of the panel at the Like Minds Conference 2010 in Exeter.

The Like Minds Conference this year will follow the theme “People-to-People. The New Social Business.” The conference will look at how people themselves, rather than just social media tools, are vital for a successful social media strategy.

The Like Minds Conference is a rare opportunity to meet world class experts, local leaders, and like-minded individuals from diverse walks of life. There will be a mix of panels, Q+A, breakout sessions, lunches with speakers, and keynotes from world class experts in order to create a conference focused on providing value at every level.

The conference will be held at Exeter Conference Centre on Friday 26 February. To book tickets visit www.wearelikeminds.com.

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ASTIA helps female entrepreneurs Do It Right

20.01.10

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Author : Renate

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Funding, growth, and leadership for women-led companies and women entrepreneurs.

Doing it Right London, on 2-3 February 2010,  is a programme developed by ASTIA where exceptional female entrepreneurs enhance their company’s ability to attract funding and cultivate invaluable relationships. Through candid discussions led by local investors and seasoned entrepreneurs, it increases participants’ understanding of the current state of investment as well as what it takes to succeed in a high-growth enterprise.

IF Communications Founder Isabel Fox will be delivering a workshop on “Effective Communications for the Entrepreneur” on 3rd February at 9am.

If you are running a high growth company in London, come along!

Click here to view the full programme and register.

About Astia

Astia is a unique, global not-for-profit organization. They provide innovative programs that ensure companies gain access to capital, achieve and sustain high-growth, and develop the executive leadership of the founding team.

By entrepreneurs for entrepreneurs

Designed for startups at all stages, the Astia programs are implemented by more than 700 members of the Astia Advisor Network that includes more than 100 former and current CEOs and 125 investors. Astia is an extremely committed community of advisors, investors, industry leaders, and entrepreneurs.

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Learn how to make money from mobile during the World Cup

18.01.10

client, events


Author : Renate

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London, 18th January 2010 – If you want to know how mobile marketing can work for you, come to the M-Football Conference (www.camerjam.com/events/m-football) at the Emirates Stadium on 21st January. During this one-day event, senior executives from Sky Mobile, BBC, Flirtomatic, WPP, O2 Litmus, Vodafone and Real Madrid and thought leaders in mobile will discuss how their plans for using the World CupTM to grow revenues from mobile content and mobile marketing. Mobile campaigns from Nike, Adidas and Reebok will also be showcased.

As brands are waking up to the return on investment that mobile campaigns can achieve, M-Football will provide a rare opportunity to plan ahead. For instance, a recent Pepsi campaign featuring Kelly Brook attracted over 150,000 unique handsets visits to Pepsi’s mobile site, with 50,000 of these accessing mobile coupons, 15,000 downloading videos and over 2,000 mobile games downloaded. The World CupTM is an opportunity to leverage an even greater community of dedicated fans.

Advertising agencies are also starting to see the opportunities in mobile. Online banner advertising tends to have click through rates (CTRs) of around 0.01% (or a failure rate of 99.9%) as opposed to mobile banner advertising which ranges from 0.5%-10% CTR with conversion rates of 0.5%-50%, according to Ben Tatton-Brown from RingRingMedia. Recent acquisitions of AdMob and RingRing media emphasize how the mobile advertising market is hotting up in 2010.

One technology company that is making a financial success of mobile social networking in the UK is digital flirting company Flirtomatic (www.flirtomatic.com). According to figures released in 2009, the UK‐based mobile social dating network company is making approximately US$3.6 million per year from virtual gifts and self-promotional activity. In addition, 20% of their mobile users spend money on their site, equating to $300,000 from only 30,000 users.

The opportunities for mobile are clear and the World CupTM presents a tremendous opportunity for brands to enter this uncrowded yet fast-growing market place. Whether it be from launching an iPhone app, generating sales from mobile advertising or selling mobile content, there are great opportunities for for brands, advertising agencies, technology companies and sports club alike.

The full list of speakers can be found here www.camerjam.com/events/m-football/speakers.

To download the latest agenda or to see the latest event announcements go to www.camerjam.com/events/m-football

About Camerjam

Camerjam is a conference and events company with a passion for all things mobile. We specialise in bringing together top executives and the brightest minds in the mobile industry to deliver real learning opportunities for all participants. By consistently coming up with new and innovative conference formats, Camerjam events not only promote enhanced networking opportunities and idea exchange, but crucially, create environments where business deals can be brokered.

http://www.camerjam.com

follow us: @camerjam
call us: +44 (0)7940 749874
email us: hello@camerjam.com

™ World Cup 2010 is a trademark of FIFA

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IF, AND – no buts

13.01.10

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Author : Renate

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IF Communications, the boutique communications agency specialising in innovation, venture capital, technology, mobile, telecoms, and social & digital media, is delighted to announce that they have won AND as a client.

AND is a part of A&N Media, who are owned by Daily Mail and General Trust. Current IF Communications clients include: Doug Richard, Flirtomatic, Fjord, The Foundry, Golden Gekko, Smaato, Sharpcards, Gekko, and Wellington Partners.
AND (www.and.co.uk) manages a portfolio of 150 digital companies in the consumer space, including Jobsite.co.uk, Motors.co.uk, Primelocation.com, Findaproperty.com and Teletext Holidays.

The group is led by media entrepreneur Richard Titus, who was previously Controller of Future Media & Technology at the BBC and co-founded seven companies including Razorfish and Schematic.

Isabel Fox, Founder of IF Communications, said: “We are excited about working with Richard Titus and AND as they continue to develop as a key player in the digital consumer space. With the launch of 15 mobile applications and future acquisitions in emerging markets, they will lead the way with disruptive innovation of the media and consumer landscape.”

Other press mentions:

Communications magazine – article

Gorkana PR – article (login required) &  screen shot

Thanks for your congratulations…

http://twitter.com/jamescameron/statuses/7679636309
http://twitter.com/dirktherabbit/statuses/7679414745
http://twitter.com/eileentso/statuses/7676424559

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new year, new job!

06.01.10

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Author : Renate

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Hello, my name is Renate Nyborg (@renate on Twitter) and I recently joined IF Communications as Director, Social Media and Engagement. Yay!

My background can be found here: uk.linkedin.com/in/renatenyborg. You can also follow us on Twitter at @IFcomm where we’ll be posting stats, insights and case studies from clients work across digital, social media, mobile, and venture.

I’ll be advising clients in technology, media and music on Social Media and Engagement strategies. Stuff like using social/digital media, off-line events and word-of-mouth marketing to achieve a your sales and marketing objectives.

In a nutshell, it’s about getting you seen, heard, and talked about (nicely). And about establishing clear objectives for your Social Media ROI.

IF Communications was founded by Isabel Fox, who has 15 years experience in PR with past/current clients such as Doug Richard @ School of startups, Richard Titus @ AND, Flirtomatic, LoveFilm, Seatwave, Trutap, Smaato, Fjord, The Foundry, Golden Gekko, Doughty Hanson and Wellington Partners. I’ll be working with some of their current clients but focusing on new businesses from consumer brands/products and B2C technology companies.

Why IF Communications? I have known the team there for some time and have been impressed by their ability to use innovative tools, creative ideas and good people to make things happen. They really build businesses. In 2009 the guys at IF saw an increasing need from PR clients for dedicated social media advice and strategies. We got talking after I came back from San Francisco and here we are! Am *very* excited to be working with the team to develop something we’re all passionate about.

So… If you or any of your contacts are looking for help in Social Media and/or Traditional PR feel free to introduce them to me on: renate@if-communications.com

Cheers! Renate

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2010 trends in Technology PR

Insight


Author : Renate

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Vikki Chowney from Reputation Online summarizes insights from top PR agency directors in the UK on the way digital media will be used in 2010.

Full article here: http://reputationonline.co.uk/2010/01/05/2010-technology-pr/

A few quotes:

Chris Reed, Managing Partner at Brew: “Being a good tech PR becomes less about the timing of announcements and more about how best to let others – both inside your company and outside – tell your stories for you.”

Jon Silk, senior digital strategist at Waggener Edstrom: “The main change we’re seeing is the crossover of consumer and B2B comms. Digital channels – particularly social media – have turned the audience, once nicely partitioned, into one homogenous blob. As a business buyer, you’re probably on Twitter or LinkedIn, and you’re just as likely to use them for personal reasons are you are to go fact finding or make purchasing decisions.”

Jennifer Janson, Managing Director at Six Degrees, emphasizes the ability to communicate directly with specific audiences: “With the growth of influential online groups, we are convinced that brands will better engage with these groups in a way that makes commercial sense.”

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New Hires at IF Communicatons

28.12.09

IF Communications


Author : Renate

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IF Communications is growing! We’re pleased to share that Lisa Devaney (@lisadevaney) has joined as a Consultant, and Cordelia Meacher (@cordeliameacher) as a Director.

A former award-winning print journalist, with time spent at Dow Jones and a variety of American publications, Lisa Devaney is a transmediaist and a PR 2.0 trainer.  She continues to run her own consultancy, Hai Media Group, representing clients in new technology, green business, arts and entertainment – and is well known for applying creative, strategic, out-of-the-box approaches to communications programmes that get fantastic results. She has worked with CondéNet, Showtime, Microsoft, Motorola, Olympus, MTV, Clear Channel and Vodafone.

With over 14 years in PR, Cordelia Meacher has worked both in-house, at international UK media and digital companies Tarsus Group plc and Reading Room, and in-agency at Brunswick and Ballard Associates.  Her broad sector experience spans from mobile and tech to banking and law, where clients have included Pearson, Camelot, The Lawn Tennis Association, Erste Bank, OMV, Spice Telecom, Wolf Theiss and Staffline Group plc. Cordelia is a strategist who consistently delivers.

IF Communications is hiring at all levels and welcomes applicants to email their CV and cover letter to Isabel Fox, Founder and MD, on izzy@if-communications.com.

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